Hair Popp

It’s often said that some of our most inspiring ideas stem from moments of desperation. For Hair Popp founder Dominique, her light-bulb moment began to materialise after a fateful encounter with a chemical relaxer that was so harsh, it completely destroyed her hair. In a bid to regrow her broken strands and restore her hair to the former glory of her youth, she subsequently boycotted her relationship with relaxer and decided to fully embrace and cater to her natural hair texture.